Profit 911 Business Consulting By Justin Miller

The wrong advice

I recently posted this on my facebook page and caused quite a stir, so I thought I would share here along with some further insights from the comments…

“When your mentor/consultant/guru has only ever made money selling to businesses in your industry (instead of actually running one and selling to customers), you may be taking the wrong marketing advice. No matter how well-known and respected someone is in a particular industry, you need to know where their knowledge came from and if it is proven or just sounds good.”

“People tend to listen to what they WANT to hear. It is basic human psychology and validates their beliefs. ”

Are you guilty of only listening to what you want to hear? Are you guilty of listening to false prophets? Step back, evaluate, and seek the right advice. It is always cheaper in the long run.

It’s not all kittens and rainbows…

Enamored cats on a background of rainbow

One of the problems with most coaches and consultants is they have no clue how to actually run a business and the struggles that go along with it. Yes, business IS personal. I actually practice what I preach and run multiple companies. I also have the same struggles and problems many other business owners have. It’s not always perfect. Once you climb one mountain their is another in front of you.

This week was a rough one for our entertainment company. In fact, the worst in 20 years. We had not one, but two customers dissatisfied. First, it breaks my heart when this happens. We truly care and most clients are absolutely thrilled with the results they get.

The first one, we dropped the ball on. Had some tech issues, and some down time. Had one staff member who was slow to return phone calls during the planning process. We issued a $1,000 refund.

The second one was a different story. I honestly think we were being played and this rarely happens. In fact, never has it happened to this extent. It was a client who demanded perfection… total perfection. Any problem on their part during planning was an urgent emergency for us to help with (way beyond what we were providing). Never once told our staff there was an issue on-site but called Monday with a list of 10-15 things to complain about and demanded a huge refund. Funny thing, they called their other vendors with complaints as well. We did come to a settlement, shelled out some cash, and wished them good riddance.

All this to say, I know the challenges of business. What I share is honest. Integrity stands above all else in my business and it should in yours as well. If you have a rough week, hang in there. Bad month, plan for a brighter future. The bottom line though is that if you are not happy with where you are, you need to do something different. You need to make a move, change things, and get the ball rolling again. That is what I am here to help with.

ALWAYS feel free to reply or reach out to me if you need help. I never pressure anyone and will provide you with total honesty (even if it is tough for you to swallow).

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting

P.S. We just got the details finalized on a workshop for disc jockeys in March around the Mobile Beat convention. Details coming soon, but let me know if you want the scoop early.

Service Matters, Unless you are the government!

Pile of old airmail letters

A few months ago my inner circle members got to hear from Keith Lee author of ” How to Out Nordstrom, Nordstrom” and “The Happy Customer Handbook”. We learned tons of things to implement to provide a better customer experience and how that impacts the bottom line.

While it probably comes as no surprise, the US Government has just given me the exact opposite experience… specifically, the postal service. I had just prepared a shipment to my members and have several boxes to send our priority mail (after paying a couple hundred dollars in postage). One of the reasons I chose to ship postal service over UPS or FedEx was their relatively good print and ship interface and free carrier pickup.

So I prepped the order, requested pickup for the next day, and left them outside our entry door. At the end of the pickup day I got an email saying “This email confirms that a Package Pickup was attempted, but was unsuccessful. Package Pickup was not completed because the package(s) were not available for pickup.”

Funny since they were in the exact place I selected and wrote explicit instructions for. Even have them on my security cameras sitting there since the day before. So I called my operations manager to see if he knew anything. He indicated that the post office called him and told him they would not pick them up inside and they have no way to contact our carrier as they don’t know the cellphone number (a lie I am sure). If we wanted them picked up, we had to put them outside in the rain by the mailbox.

What? Only option is to put them outside in the rain? Seriously? They will not set foot inside the building (multi unit building with common hallways). Every other delivery person in the world does. Someone from my office ending up having the drive all the packages to the post office (costing time and money).

It is stupidity like this that causes the post office to continue to lose money and be the governments largest welfare program. This would not be tolerated in private enterprise or small business. From now on, if it doesn’t fit in the blue box, it ain’t being shipped with the postal service. My companies alone spend about $5,000 per year on postage for mailings. If I had a better choice, I would use it. Instead, I encourage you to support businesses that understand service and make sure that you are giving it to your customers. If you don’t nothing I teach you about marketing is going to help your business. It will only hasten your demise (unless of course you work for the government).

[end rant] Justin Miller
Chief Strategist
Profit 911 Consulting

www.facebook.com/profit911

How to Build Instant Rapport with Leads

Having trouble closing more sales? Ever feel like your customer just doesn’t fully trust you but you can’t put your finger on why that is?

The truth is that we put out signals to them. There are hundreds of aspects of you and our company that a potential buyer either consciously or subconsciously sizes up in very short order and can make or break a sale.

In all honesty, there are some things that you just cannot change, but there are also a ton of things you can be in control of to swing the odds in your favor. Of course there is physical appearance of your staff and your business, confidence you portray, etc but there are also things that we sum up as ACE.

That is Authority, Celebrity, and Expertise. If you get these three things working for you then everything else becomes less important. These three things are also easily manipulated or manufactured if you know what you are doing.

This Thursday I want to invite you to a live webinar I am doing on the ACE formula and how you can use to it to command premium fees, book more customers, and sell more easily. What I am sharing is a culmination of my 20 years being self-employed in addition with my background of being a former hypnotist and the techniques I used to influence people in hypnosis shows.

You don’t want to miss this training. Right now there are no plans to have a replay so register now at: http://events.profit911.biz/ace-webinar-reg/

I will see you Thursday!

Best wishes,
Justin Miller

Free live webinar on building trust and sales!

The response from my last email was overwhelmingly positive (see email copied after signature if you missed it)..

So, here is a link with details on the upcoming webinar on building trust to build sales:
http://events.profit911.biz/ace-webinar-reg/

The tech isn’t all setup yet but you can still register right now.

I hope to see you live on the webinar!

Best wishes,
Justin Miller
Profit 911 Consulting
www.profit911.biz

————original email———–
I wanted to share an often ignored or unstated requirement to making big sales… the customer has to trust you. Now I know it sounds obvious, but you really need to take a look at all your contact points with a prospect and make sure they all contribute to building trust.

You have probably heard that people buy from people that they “know, like, and trust.”

One of the marketing formulas that has been a key to our success is the ACE formula.
A = authority
C = celebrity
E = expertise

When you have those 3 things, selling becomes easy. There are of course shortcuts to building these three areas and also red flags that can destroy them.

I am considering doing a free webinar on this topic. Shoot me a reply if you may be interested . If nobody responds, then of course I won’t waste my time.

If They Don’t Trust You, Nothing Else Matters

build-trust

I wanted to share an often ignored or unstated requirement to making big sales… the customer has to trust you. Now I know it sounds obvious, but you really need to take a look at all your contact points with a prospect and make sure they all contribute to building trust.

You have probably heard that people buy from people that they “know, like, and trust.”

One of the marketing formulas that has been a key to our success is the ACE formula.
A = authority
C = celebrity
E = expertise

When you have those 3 things, selling becomes easy. There are of course shortcuts to building these three areas and also red flags that can destroy them.

I am considering doing a free webinar on this topic. Shoot me an email or a facebook message at www.facebook.com/profit911 if you may be interested . If nobody responds, then of course I won’t waste my time.

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting

You Don’t Deserve Referrals

Referral Marketing road sign illustration

One of the biggest lies I hear business owners say all the time is that their business is built all by referral. Even worse is “if I do a good job, people will refer me.”

There is some sort of entitlement that if you do well then you deserve to get referrals and that people will automatically step up to the plate and send their friends, family, and acquaintances to your business. SOME will but that number is insignificant. You don’t DESERVE referrals. You create referrals.

Last week during our Profit 911 Inner Circle training we spent an hour talking about customer retention and referrals. People don’t refer on their own. They have to be trained to refer. You need to have a system in place to cause them to refer and take a deep dive into the psychology of why people refer. It’s not always for the reasons you think. In fact sometimes your best clients won’t refer because they are afraid you will become too busy to continue to serve them well. How’s that for backwards thinking?

Take off your entitlement hat and plot out why people will want to refer, how you will encourage and train them to do so, and what happens after they do so.

Best wishes,

Justin

P.S. If you think it is time to step up to the plate and join our inner circle, let’s talk. Schedule a call with me here: http://www.scheduleyou.in/YVB6uYpQTN [if you are accepted for enrollment in the program, I will make sure you get the complete recording of our referral training].

P.S.#2 If you don’t already own our “13 Best Growth Hacks” training DVD (normally $97), you can get it now www.profit911.biz/freebie for free (just pay shipping).

Don’t be a crab!

crab mentality

This week I learned something fascinating about both crabs and humans. It is a thing called crab mentality and you have to avoid it at all costs!

“Crab mentality is a phrase popular among Filipinos, and was first coined by writer Ninotchka Rosca, in reference to the phrase crabs in a bucket It describes a way of thinking best described by the phrase “if I can’t have it, neither can you.” The metaphor refers to a pot of crabs. Individually, the crabs could easily escape from the pot, but instead, they grab at each other in a useless “king of the hill” competition which prevents any from escaping and ensures their collective demise. The analogy in human behavior is that members of a group will attempt to “pull down” (negate or diminish the importance of) any member who achieves success beyond the others, out of envy, conspiracy or competitive feelings.” Source:https://www.intellihub.com/crab-mentality-in-human-beings/

I see these crabs all the time on facebook groups. “Doesn’t work here.” “Can’t be done.” “Tried it and failed.” “Maybe where you live that works but not in my small town.” Sound familiar?

Don’t listen to the naysayers. You get your crab butt out of the pit of a bucket. You succeed in business and in life. It will be a fight. Your ideas might be frowned upon by your “friends.” Do it anyway!

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting
www.profit911.biz
Continue the conversation at: www.facebook.com/profit911

P.S. One way to get out of the crab bucket is to educate yourself. The second lesson Daymond John of Shark Tank and FUBU told me was that the most expensive education is a lack of one. Most businesses fail due to owner incompetence. Don’t miss an opportunity to learn and improve your business when it is presented to you.

 

 

Declare Your Independence

My friends here in the United States will be celebrating Independence Day on Monday, but the sad fact is that many of them are slaves. Slaves to their businesses. Slaves to their jobs they have created. Now is the time to declare your personal independence!

independance day

Many of you started your business to enjoy the freedom that can come from owning your own business. The problem is you may have traded a 40 hour a week job for an 80 hour per week business with no paid holidays, time-off, or benefits! You work, work, work but do not focus on the areas that can help you get that freedom back in your life. That personal freedom to do what you want and produce the income to be able to afford what you want. Instead you feel trapped, stuck against a wall, bumping into the ceiling. You don’t feel free at all. You just feel pressure.

Fear not! You can get the things you originally set out for. The first step is to take a stand and say “enough is enough” and to start taking actions right now to get you there. Stop focusing on short-term gain while sacrificing long-term success. I help people with this every day. Ultimately, you have to declare you won independence. Nobody else is going to do it. There is never a perfect time. There will always be challenges and obstacles. Just keep moving forward. You can do this. You will do this. I am here to help.

Best wishes for a great independence day and success beyond your wildest dreams!

Justin Miller

Profit 911 Consulting

www.profit911.biz

Live in 31 Minutes

I wanted to send an invite (I know it is last minute) to view a live presentation I am giving on how to “level up” your business. This is meant for DJs but quite honestly everything I am sharing applies to ALL types of business. If you are free, please join us,,, https://www.youtube.com/watch?v=KDFTYn4N-ws

Justin Miller
Profit 911 Consulting
www.profit911.biz

Here’s the replay:

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