Happy Monday everyone! Hope you are refreshed and ready to kick some butt this week.
I wanted to share a troubling trend that I am starting to see with my clients. Too many people focus on one area of marketing their business and completely ignore everything else. This is very dangerous.
Last week, I did a few strategy sessions with some businesses in the event industry. As part of my preparation for their free session, I took a moment to look at their website and social media profiles. There was tons of activity on their social media page. They were posting all the time and doing a great job. They were killing it. The problem is that they weren’t doing much else.
In today’s business world, social media is very important. It is important to remember is it just one small piece of the puzzle though. It is just one battle in the war to win a customer.
Furthermore, it is also the one place that is the most crowded. Seriously, all of your competitors have a facebook page. It doesn’t cost anything. It is also pretty easy for them to look just as good as you in the facebook world. How many of them do you think do any direct mail, print ads, telemarketing? One? Two? None?
You need to be everywhere. Don’t just do the easy cheap things. What if facebook decides to change the game and make businesses pay $2k per year to have a page? Uh-oh. Could be a problem. Not so if you have 20 other ways to get a customer.
Have a great week and don’t over rely on any one marketing method.
Profit 911 Consulting
P.S. If you would like a free 30 minute strategy session with me, all you have to do is complete the free business health audit at www.profit911.biz/checkup
Like him or hate him, you have to admit that Donald Trump as a marketer gets an A+. He owns every discussion about the election. His ego overshadowed every other competitor on the stage at last night’s GOP debate. When the news interviews another candidate, they ask them about trump. Here are a few lessons from Donald that you can learn from.
1. Be yourself. Trump is really the only candidate that unique stands out to the average person. I am guessing the average man on the street knows that he is running for President and can’t name any of the other candidates. Trump appears as authentic right or wrong and what you see is what you get. He is often in a category of one when he responds to questions.
2. Be everywhere. Trumps owns the media right now. You can’t talk about the election without him. In your business, you don’t need the whole world talking about you, but you do need to be famous to your chosen niche market. They should start seeing you everywhere.
3. Don’t back down. Trump has indicated that if he is not the GOP candidate, then he may run independent. Nobody else dares even say that. He stands out. He believes he should win and so should you. I am guessing the general public likes this don’t back down president. Now it can be done to a fault but most people are too weak in their convictions.
That’s about it. This election is the Trump show. Your business should be just as prominent to your target customers. Stand for something, be yourself, be unique, and make it known. You won’t win over everyone but you really only need to care about the ones that hire you or buy from you.
Profit 911 Consulting
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