In my private consulting a lot of my clients always ask about the BIG clients and how to land the big money deals.
This is good and bad. First, many people think that it is just extra money with no extra work. The bottom line is that the big buyers work a little differently. They are demanding and want excellence. They also buy differently. They often buy more for who you are than what service you provide. This means you have to speak their language, portray the image that matches them, and know what their goals are. The bottom-line is also not necessarily much better than smaller events. Yes, you will have a big invoice at the end of the day but you may also have some big expenses associated with the event.
We are currently working on an event proposal with a budget of about $30,000. The only problem is that the original vision for this event would have cost over $100k. The other thing that many of you may not realize is that way more than half of this will be paid out to third party vendors and suppliers we are bringing in.
At the end of the day, our bottom line will be good but the amount of work put into the event will be very substantial. Make sure you understand the big picture of big budget events are you will set yourself up for disaster.
P.S. If you are in the event business and will be at Photo Booth Expo next April or are within driving distance of Vegas, I will be hosting a one day live training bootcamp onSunday, April 10th entitled “Six Figure Sales Academy for Event Pros”. We will cover all the details and marketing and sales in your business including how to land the big deals. Please contact me if you want to get more info and be on the pre-announcement list so you can reserve your seat before the public announcement. It is a small room so space will be very limited.