Profit 911 Business Consulting By Justin Miller

All work and no play kills Jack’s business

justins_motorcycle

Your message today is short and sweet. A reminder to have some fun and enjoy life. My car is in the shop today getting brake work done so I rode my motorcycle to the office this morning. It was a brisk morning with temps around 60F and reminded my of fall. While riding, you forget about everything else going on as you have to focus on the task at hand to be safe. I also remembered how much fun it is to get the dusty old kawasaki ninja out and take it for a ride.

As business owners and entrepreneurs our minds don’t stop. We are always thinking about work in one way or another. It is important to play just as hard as we work. To have an outlet for the stresses of our job (which nobody can understand except another entrepreneur). I used to enjoy skydiving for the same reason… for those 1-2 minutes of freefall your mind is clear. Nothing else in the world matters. Then of course the endorphin rush also feels great as well.

You don’t need to be into extreme sports. Your outlet could be family time, fishing, whatever. Just make time for you and what you enjoy. Easier said than done but muy importante.

Have a great Thursday!

Justin Miller

Chief Strategist

Profit 911 Consulting

www.profit911.biz

Continue the conversation at: www.facebook.com/profit911 – What do you do for fun?

 

P.S. Attention Photo Booth Owners: I will be hosting an exclusive pre-day at Photo Booth Expo in Las Vegas NV on Sunday, April 10th. This will be either a half or full day of in-depth training and workshop on getting more customers at higher prices and growing your business. We are limited on space to only 15 attendees as we will be hosting the meeting in a luxury suite (you know where the rich people stay in the hotel that is a room larger than many houses). If you want some more info, please reply or email and let me know. Our official announcement will be coming in the next few weeks but I wanted to give you a heads up if case you wanted to reserve a spot early.

 

How to get twice as much done in half the time

Hands uprising and holding help flag, shot aginst white background

There’s not enough hours in the day. If I only had more time, then I could really grow my business. I hear these things everyday and they are often false beliefs that hold us back.

Let’s tackle the first statement… There’s not enough hours in the day. Everybody has the same amount of hours in a day and has to choose how to use them. When you are growing a business you have to choose what is the most important use of your time. You also have to be able to find good help with tasks you do not have time for. This could mean contracting out some work or hiring employees. Nobody does it all alone and the more income you produce, likely the more help it will take to support your customers.

Then there’s…. If I only had more time, then I could really grow my business. This is also usually a false trap. Most businesses will not grow proportional to the effort you put into them. It has a lot more to do with your strategy and your products/services than how many hours you work. In fact, many times the less hours I work, the more money I take home.

The bottom line is that my business can’t exist without the support of the staff and vendors we have. Over the years staff is an area that I struggled with. I have studied it in-depth and have a ton of good experience now with recruiting, interviewing, and on-boarding new staff. I am considering doing a training on these very topics as I know it is an area other’s struggle with (especially with that first hire). If you would like more info on this training, please email me and let me know.

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting
www.profit911.biz
Continue the conversation at: www.facebook.com/profit911

The Amazon Machine

bezosThe only thing is unexpected from the NY Times article on Amazon’s brutal work environment and management is CEO Jeff Bezo’s response. I highly suggest everyone that owns a small business picks up a copy of “The Everything Store: Jeff Bezos and the Age of Amazon” by Brad Stone. Readers of this book would not be at all surprised by the recent New York Time’s article slamming Amazon’s employment practices and being a brutal place to work. The book is an account of how Amazon came to be. There are countless tales of working and pushing around the clock. It paints Bezos as scarily analytical when it comes to how to run the company. It is all about numbers and staff are cog in that system.

Here is a quote from the article…

The company, founded and still run by Jeff Bezos, rejects many of the popular management bromides that other corporations at least pay lip service to and has instead designed what many workers call an intricate machine propelling them to achieve Mr. Bezos’ ever-expanding ambitions.

Now I realize Bezos is the CEO of a public company but that is not the case with most small businesses. Isn’t the point of your business to help you achieve your ambitions? Isn’t that why you started a business in the first place? Isn’t that why you pay people?

How do you run your business? Are you looking to hire staff? Do you currently have to manager staff? How do you get the most out of them? These are all questions that business owners and managers must deal with. The honest truth is that the vast majority of companies are not demanding enough out of their workers. Obviously Amazon has error on the other side of the equation but they are the exception to the rule (at least in the United States). Most bosses’ allow their staff to get away with too much for too long. Once that happens it is hard to bring them back. You will likely have to let them go and start over. I am a huge fan of being firm, yet fair. Set up the rules that staff must play by and enforce those rules viciously if they have agreed to them.

For further reading on this, I highly recommend “No B.S. Ruthless Management of People & Profits” by Dan S. Kennedy.

Have a great Monday!

Justin Miller

Chief Strategist

Profit 911 Consulting

www.profit911.biz

Continue the conversation at www.facebook.com/profit911

 

P.S. I am considering hosting a training on how to recruit, hire, train, and manage staff for the event industry. I know a lot of people struggle with that first hire. Even more struggle with how to manage a staff (especially if working with the younger generation). If you would be interested in this, let me know. Reply or post on facebook. If there is sufficient interest, I will get it scheduled soon.

 

 

Don’t spam me bro!

email sp

I get asked all the time why I email so much. Since we have a lot of new people signing up for my training this week I thought this would be a good time to address the question of “Why do you email so much stuff to me?” the bottom line is because it builds my business and you can use it to build yours as well. Those that are highly interested have no problem with a weekday email.

There are 3 main reasons.

1. To build a relationship: The email tips help to build a relationship with you. You get to know more about what I teach and about me personally. This is fundamental to building lifelong customers.

2. To maintain consistency: In a world filled with spam, it is important to set the expectation of how often you will be emailed and to stick to that. Fluctuations often annoy people and lead to spam complaints. When someone hits that complaints button the damage they cause is massive. The hurt email deliverability for everyone else they wants to get the info. They delay other messages. That button should be reserved for those that do not respect unsubscribe wishes.

3. To reinforce core messages: Let’s face it, you are bombarded every day on facebook and elsewhere with incorrect information and bad advice. To give you info that is really working and get you to believe it works takes repetition. Those that are most successful need a constant reinforcement that they are doing the right thing when everyone else thinks they are wrong. The bottom line is how much is in the bank account at the end of day. The 1%ers do things differently. You need to study it and this is one way for you to get those messages.

That’s it for today. Short and sweet tips. Figure out how to best use email marketing in your business. You don’t need to email every weekday like we do, but you need to find what works best for you.

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting
www.profit911.biz
Keep the conversation going at www.facebook.com/profit911

P.S. If you do not currently do much for email marketing and want to see a great service that we recommend and many of our client use to automate this process, check out: http://bit.ly/1GfTJYk

Scare yourself every day

fear

Today is going to be scary. You are going to face a sad reality that is human nature. This reality faces us every day and we often cower in fear, ignore it, hope it will go away, or want somebody else to do it. This reality is also often the key to what is holding us back in life. It is why we are not rich, what we don’t have enough customers, and why we are not in shape. This reality makes us sabotage our own success. This reality is fear itself.

We often fear and avoid doing the things in business and in life that are the very things that will get us ahead. They are the things you dread. The things you do last in the day or maybe leave for tomorrow. They are the things that require us to put ourselves out there and make us feel vulnerable. They cause inaction. They makes us freeze.

We already know what they are. We know that we should do them. We know that they are important. We just don’t do them. Within you, you already have a path to success. It comes with that uneasy feeling in your stomach. It challenges you. You must move past it. It is never going to go away. Use it to lead you into action.

Maybe it is getting on the phone and making that sales call for the third time to a prospect. Maybe it is having an uncomfortable conversation with an employee or even a spouse. Maybe it is cutting ties with somebody or something that is holding you back. Whatever it is, it is what you need to do NOW. You know that once you do it you will feel much better. You KNOW that it is the right thing to do and yet you stall.

Draw a line in the sand today that you will no longer be controlled by fear but rather run towards it like a firefighter entering a burning building. Fear will be your guide to success. That tasks you dread will be the very first things you do today and every day going forward. Leave your favorite tasks as a treat later in the day. You will get a ton more done and move much quicker this way. If something is on your mind and bothering you, confront it. Don’t let it build up and sabotage you any further.

You are not a victim. You are in control of your destiny. Your future is not determined by fate but rather by your actions. You are responsible for your success. Likewise, you must look in the mirror when you fail. You cannot blame the competition, the government, and employee. You are in complete control. The more you face your fear, the better you feel. The better you feel, the more you get done. The more you get done, the more you succeed.

Stop reading this, go do that one thing you need to get done and are dreading, and get on with life.

Justin Miller

Chief Strategist

Profit 911 Consulting

www.profit911.biz

Continue the conversation at www.facebook.com/profit911

 

P.S. If you need help with this, a coach may be a wise investment. I would be happy to work with you one on one.

Coming in Late August… Profit 911 The Podcast

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Big announcement. Coming in late August. The Profit 911 Podcast! Really excited about this new way to share with you. Seeking special guests now. If you are interested in being a guest, please email us. The podcast will focus on business strategy, growth, and marketing.

podcast logo

Success in business is like a traffic jam (get out of my way)

Yesterday afternoon I was getting ready to cross the I-74 bridge into Iowa and came across a traffic jam due to road construction. Oh boy I thought. How fun. Anyhow, with ample time to kill it started to come to me that getting through the traffic jam is very much like trying to get ahead in business and in life.

The traffic was all in the right lane even though the left lane was not closed ahead for over a mile. I decided to be “that guy” and go in the left lane and get as close as possible to the front of the line. My progress was quickly slowed by two “enforcers” who did their best to block both lanes of traffic so I could not pass. Eventually I did slip by them both as they really didn’t seem to want me to hit their large SUVs with my much smaller sedan. Eventually I got all the way to the barricades and squeezed between two reluctant cars at the last minute possible.

Why do I tell you this? Because there are tons of lessons here. Some of you are sitting there thinking that boy I must drive like a jerk. I can tell you that if that is your initial reaction, then you still have quite a journey ahead of you to excel in business.

First, the media has been repeatedly giving directions from the DOT that using the zipper merge technique increases traffic throughput 20-30%. This means using both lanes and not backing traffic so far to block additional on-ramps. Sometimes they even put up signs to use both lanes and idiots ignore it. So #1, we have proof of a better way.

#2. Everyone else will ignore that truth as they do not want to draw attention to themselves. You can’t just be one in the crowd. Who cares what the doubters think?

jerk that won't move

#3. The “enforcers” want to hold you and everyone back. They think they are doing good but in reality they are hurting everyone. They do not want to see you succeed. They would rather see everyone fail together. Socialism anyone? Ignore these people. Get them out of your life.

#4. It takes a leader. Guess what happened in my rear-view mirror? A line of cars. That’s right. One leader and all of a sudden we have movement. One spark and we have fire. Don’t wait for someone else to tell you it is ok to succeed in business. Just do it.
Be a leader. Do what you know is right. Stick to your guns. You will be rewarded. Yes, people will be upset with your success and try to undermine you. Who cares? You are not responsible to make them successful and some are beyond helping.

Have a kick-butt hump day!

Justin Miller
Chief Strategist
Profit 911 Consulting
www.profit911.biz
www.facebook.com/profit911

Winning the Facebook Battle

war

Happy Monday everyone! Hope you are refreshed and ready to kick some butt this week.

I wanted to share a troubling trend that I am starting to see with my clients. Too many people focus on one area of marketing their business and completely ignore everything else. This is very dangerous.

Last week, I did a few strategy sessions with some businesses in the event industry. As part of my preparation for their free session, I took a moment to look at their website and social media profiles. There was tons of activity on their social media page. They were posting all the time and doing a great job. They were killing it. The problem is that they weren’t doing much else.

In today’s business world, social media is very important. It is important to remember is it just one small piece of the puzzle though. It is just one battle in the war to win a customer.
Furthermore, it is also the one place that is the most crowded. Seriously, all of your competitors have a facebook page. It doesn’t cost anything. It is also pretty easy for them to look just as good as you in the facebook world. How many of them do you think do any direct mail, print ads, telemarketing? One? Two? None?

You need to be everywhere. Don’t just do the easy cheap things. What if facebook decides to change the game and make businesses pay $2k per year to have a page? Uh-oh. Could be a problem. Not so if you have 20 other ways to get a customer.

Have a great week and don’t over rely on any one marketing method.

Justin Miller
Chief Strategist
Profit 911 Consulting
www.profit911.biz

P.S. If you would like a free 30 minute strategy session with me, all you have to do is complete the free business health audit at www.profit911.biz/checkup

Welcome to the Donald Trump Show

trump-gop

Like him or hate him, you have to admit that Donald Trump as a marketer gets an A+. He owns every discussion about the election. His ego overshadowed every other competitor on the stage at last night’s GOP debate. When the news interviews another candidate, they ask them about trump. Here are a few lessons from Donald that you can learn from.

1. Be yourself. Trump is really the only candidate that unique stands out to the average person. I am guessing the average man on the street knows that he is running for President and can’t name any of the other candidates. Trump appears as authentic right or wrong and what you see is what you get. He is often in a category of one when he responds to questions.

2. Be everywhere. Trumps owns the media right now. You can’t talk about the election without him. In your business, you don’t need the whole world talking about you, but you do need to be famous to your chosen niche market. They should start seeing you everywhere.

3. Don’t back down. Trump has indicated that if he is not the GOP candidate, then he may run independent. Nobody else dares even say that. He stands out. He believes he should win and so should you. I am guessing the general public likes this don’t back down president. Now it can be done to a fault but most people are too weak in their convictions.

That’s about it. This election is the Trump show. Your business should be just as prominent to your target customers. Stand for something, be yourself, be unique, and make it known. You won’t win over everyone but you really only need to care about the ones that hire you or buy from you.

Justin Miller
Chief Strategist
Profit 911 Consulting

Free Webinar: 7 Ways to Double Your Photo Booth Business

Hey everyone, I am hosting a webinar called “7 Ways To Double Your Photo Booth Business FAST!”. It is totally free and sponsored by my company 99 Booth Templates. Check it out and hope to see yout there… http://profit911.biz/event-registration/