Profit 911 Business Consulting By Justin Miller

How to Build a Sales Machine [replay available]

In case you missed the live show I was a guest on back on Monday night, I see they have posted the replay on YouTube. The topic is “How To Build A Sales Machine” and is applicable to any business. My interview/training is only the first 30 minutes of the broadcast and I pack a ton of content into it.

Check out the replay while it is still available at:
[by the way, I give a link to get a ton of free stuff during the interview]

Best wishes!
Justin Miller
Profit 911 Consulting

P.S. I am considering changing my free email tips to a couple times a week as I am getting quite busy working with paying clients. I will let you know once I make a firm decision to change frequency of emails but right now I will be testing. I have also been working from home this week with my sick toddler which has limited time this week to send free tips.

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Live in 60 Minutes

Hope your Monday is going well. In a bit over an hour (8:30pm eastern./ 7:30 central / 5:30 pacific) I will be part of the Disc Jockey News live show. The topic will be “How to Build a Sales Machine in Your Business” and will last around 30 min. You are invited and this is a free event. Just go to this link:

The presentation is aimed at mobile disc jockeys, but the tips I am sharing are applicable to any business.

Hope you can make it! I don’t think there are any replays available as I am just a guest presenter on somebody else’s show.

See you soon!
Justin Miller
Chief Strategist
Profit 911 Consulting
www.profit911.bizLive message

Who’s the Boss?

Gold identification plate of the boss position

Today an article I found from keithlee .com and wanted to share


There is only one boss, and whether a person shines shoes for a living or heads up the biggest corporation in the world, the boss remains the same. IT’S THE CLIENT.

She is the person who pays everyone’s salary and who decides whether a business is going to succeed or fail. And she doesn’t care if a business has been around for 100 years. The minute it starts treating her badly or taking her for granted, she’ll put it out of business. The boss, THE CLIENT, has bought and will buy everything you have or will have. She’s bought all of your clothes, your home, your car, pays for your children’s education and your vacations. She pays all of your bills, and she pays in exact proportion to the way you treat her. The man who works inside a big office building or plant might think he works for the company that writes his paychecks, but he doesn’t.

He is working for the person who buys the product at the end of the line. In fact, THE CLIENT can fire everybody in the company from the president on down. And she can do it simply by spending her money somewhere else.

Some of the largest companies that had flourishing businesses a few years are no longer in existence. They couldn’t or didn’t satisfy THE CLIENT. They forgot who the boss really is.


Great lesson here that we all need reminded of.

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting


The Big Accounts

Big Payout Many Checks Rich Wealthy Money Pile

Right now, my staff and I are beginning setup on a very large job for Saturday. This account is billing close to five figures. It is a great opportunity during what is a slow season for us. I tell you this not to brag, but to encourage you to offer high end and expensive services and products.

Not only do they smooth out cashflow, but they can be highly profitable (usually not one by one but put together). Here is the lesson, you need to advertise and promote expensive packages or you will never book them. You need them listed right alongside everything else you offer. Not only does it make everything else look less expensive, but it is almost guaranteed you will never get the high paying customer if it is not listed. There is a such thing as being too cheap. The customer sees you as inferior and not in their league. They do not trust you and they will further negotiate you down. This doesn’t happen nearly as much on higher end products and services.

Do it today. Add a super-deluxe offering to your pricelist and try to sell it. You will likely be super surprised when someone books it without batting an eye.

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting

Starting out on your own…

Gold nuggets

I received this question from a subscriber and thought it may help you as well…

“I am struggling with emotion in a business situation. Basically, I am a DJ and photo booth owner, and I bought my own DJ equipment for gigs that I find or come my way and the company I work for (the owner) is taking this move as competition.  We have built something great over the past 5 years and I do not want to leave him, because he books me regular and pays me well.  I just want my own equipment for my own things……and all the money for it.  We are real close friends and he is freaking out his best DJ is leaving him. Not leaving……just adding to the brand and make some money for my family.” What to do?

I have a few thoughts. First from your employers standpoint. Shame on them for not planning and laying out a process for this. In our company, we have policies laid forth and signed on day 1 of a new hire that go over these policies. We have a no-compete agreement valid for a certain time period and certain distance after employment with us ceases. Your current boss just learned this lesson the hard way. After I learned the hard way and you started on your own, I would likely terminate your employment and move on.

Some thoughts for you. Your boss probably depends on you for a good portion of income and does see this as a direct threat to that. Right or wrong doesn’t matter, that is how it is perceived. You need to put on your boss hat for a minute and see how you would want your employee to approach this if the situation was reversed. Did this person train you from the ground up or were you hired on with skills already in place and just put to work? Have you discussed this possibility with him or did you just say this is the way it is?

The bottom line is it may be time for you to move on or you may have already decided to do so. My best advice is to talk it through, remain friends, and do not burn your bridges even if you no longer work with him. The sting will lessen as time goes on and likely you can refer business to each other long term.

There is no cut and dry right or wrong choice here and it will be a hard one. Good luck with whatever you decide to do.

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting

$1.3B in winnings? What next?

Power Ball lottery game cards with ticket and cash

It seems everyone has gone powerball crazy here in the United States and also forgotten about basic math. With the largest lotto jackpot ever in the world at $1.3 Billion USD, people are buying tickets like crazy.

The bottom line is it is a waste of money. Statistically you basically have ZERO chance of winning. If you buy one you are buying based on emotion and not logic.

Here’s some interesting articles:

Tax on the poor:

Is it rigged?:

Lottery can Ruin Your Life:

Now here is the interesting part… all buying decisions are first made on emotion and then (usually) justified with logic after the fact. You are buying hope…. false hope, but hope nonetheless. To an extent, hope is what I sell people too but with a heck of lot better odds of achieving a victory. Gambling is not going to be your win. Whether it be gambling in the lottery, gambling on an ad, gambling on a new venture, or any other business gamble. You have to separate logic from emotion. You have to realize hard work is what it takes, not dumb luck.

Get to work on your real plan for success this year.

Best wishes,
Justin Miller
Profit 911 Consulting

P.S. Yes I bought a powerball ticket as my wife insisted (see emotional purchase based on marriage not logic or even hope of winning).

Getting started is tough…

Possible Not Impossible

As some of you know, I have been crazy busy on the phone doing free one on one 30 minute mini strategy sessions. Call after call I hear excuses as to why someone can’t do what they want. Why they won’t invest in themselves. Why they CAN’T do all kinds of things.

It is very disheartening. I can see more potential in most people’s businesses than they can in their own. The bottom line is they just need to do something… anything to turn the corner. I think psychologically many people are scared of success. Many people even know logically the right steps to take but just won’t do them. Many of them I can absolutely help take their business to the next level but they need to take action first.

Don’t be like the majority. Make a plan. Do something. Take the first steps, they are often the hardest. If you don’t know how to do it, then find someone who has done it and ask them. There are tons of shortcuts to success but you still have to take action or pay someone to do it for you.

The new year is often full of BS goals that will never be achieved because they were poor goals to start with. Get someone to help you. Get it done.

Take action now….
Justin Miller
Chief Strategist
Profit 911 Consulting

Just got back from the TV studio…

paulaI just got back from doing a live TV segment on a local variety talk show on NBC. This is probably my 4th or 5th time on this particular show but I have appeared on numerous others in this and other markets as well. I started to think about you on my drive back and began to get curious if you would like me to do a training on how to get publicity and media appearances.

There is a certain game to getting booked on TV and once you have it down it is really quite easy. I am a firm believer that media press and publicity should be a big part of your marketing game plan. Every business owner has something that they could share on air.

There is also the whole strategy of what to do AFTER the segment airs. This is where the real magic happens.

So reply and let me know if you would attend that training if I host it.

Best wishes for a happy and prosperous new year!
Justin Miller
Chief Strategist
Profit 911 Consulting

It could be too late for your New Year Resolutions!

new year resolution

Yesterday I came across a facebook post that said something along the lines of “those who wait until January 1 to take action on their resolutions are likely to fail.”

Makes perfect sense. If you have resolved to do something, you don’t wait until the calendar tells you it is time. You do it right now. This is what successful people do.

Almost two weeks ago, I started a diet and exercise plan including BeachBody’s P90 workouts. Could I have waited until the 1st? Sure, but why? I had many family and friends tell me I picked a terrible time to start a diet because of the holidays. Actually, I could not have picked a better time. If I waited I would have moved even further the wrong way due to holiday eating habits.

If you really believe something is the right path, you need to take action right now on going down that path. There will always be an obstacle or an excuse. It is up to you to be different. To ignore what everyone else does. Do what you know is right and do it right now. Take control.

Words do little to make things happen. Results are all because of actions taken.

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting

P.S. If now is the right time to move your business forward, I still have a couple openings:
“We’re looking for 10 people who want to really change their business in 2016.
Before you make a mistake and waste any more money on advertising or things that don’t work, take some time to meet with us and see why we are the most recommended business coaches in the industry.
The first 10 people who send us a private message at with 3 days and times this week or early next week they can get on a call with me personally will receive a FREE $25 Amazon gift card as a gift for setting up a Business Success Session.
If you decide that we’re not a fit for you you’re out nothing and you have a gift card as a a gift from us.
If you decide we’re a fit…it might be the turning point in your business and life.”

The Last 30 Minutes…

Back To Work

When does work get done the quickest? Right before a vacation. It is amazing how much can be accomplished in a short time frame when there is a real deadline.

The same concept applies to almost every task in your business or day. There is a reason you most often get these articles from me between 4:30 and 5pm central time.. it is so I don’t spend an hour on them (it is also because this is the time I normally block).

Many employees “shut-down” 30 minutes early. They shut off their brain and just sit. You can’t afford to do this and get ahead. The saying is that “work expands to fit time allotted” and it is 100% true. One of my other favorite sayings is “if you want something done, give it to someone who is busy.” You would think the opposite is true but it is not. Productive people don’t sit around and think about what to do, they do it.

What could you be doing right now to make better use of your time?… DO IT!

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting