by Justin Miller, President | Oct 12, 2022 | Direct Mail
It’s very easy to get distracted by all the digital marketing options now available, all of them striving to get the attention of the consumer. Given the fact that people of today generally have at least a cellphone on them and usually a laptop or some other...
by Justin Miller, President | Sep 23, 2022 | Leadership
When you mail out hand-written direct mail, the open rate soars up to 99% and the responses you get from these mailings will increase to over 30%. Those are statistics worth remembering when you’re trying hard to get your message into the hands of potential...
by Justin Miller, President | Sep 21, 2022 | Leadership
Your landing page has one very important job. It has to capture attention and turn a visitor into a potential customer. Landing pages need to be instantly engaging, while communicating the solution you’re offering to the problem your visitor has. If it’s not capturing...
by Justin Miller, President | Sep 6, 2022 | Leadership
Change is possibly the one thing you can count on in our world today, because society itself is in a constant state of change, and that is reflected in all the choices we make, the things we do, and the things we hold dear. Businesses have to keep up with the constant...
by Justin Miller, President | Apr 15, 2022 | Human Resources, Leadership
The whole idea behind focusing on who rather than how is to have you get into the habit of delegating. As a business owner, this is especially important, because you simply don’t have time to personally address every little situation that comes up. If...
