by Justin Miller | Dec 27, 2022 | Marketing
Did you know that a recession occurs roughly every 8-10 years? Whether it’s the result of an economic slowdown, stock market crash, or something else entirely, recessions can be difficult times for businesses – especially when it comes to marketing and...
by Justin Miller | Dec 1, 2022 | Direct Mail
In a rapidly changing technological landscape, it’s more important than ever for businesses to stay ahead of the curve when it comes to marketing. That’s where marketing automation comes in. Marketing automation is the process of using software to automate...
by Justin Miller | Oct 12, 2022 | Direct Mail
It’s very easy to get distracted by all the digital marketing options now available, all of them striving to get the attention of the consumer. Given the fact that people of today generally have at least a cellphone on them and usually a laptop or some other...
by Justin Miller | Sep 23, 2022 | Leadership
When you mail out hand-written direct mail, the open rate soars up to 99% and the responses you get from these mailings will increase to over 30%. Those are statistics worth remembering when you’re trying hard to get your message into the hands of potential...
by Justin Miller | Sep 21, 2022 | Leadership
Your landing page has one very important job. It has to capture attention and turn a visitor into a potential customer. Landing pages need to be instantly engaging, while communicating the solution you’re offering to the problem your visitor has. If it’s not capturing...
