Blog
10 Reasons why Digital Marketing is Important During a Recession
Did you know that a recession occurs roughly every 8-10 years? Whether it’s the result of an economic slowdown, stock market crash, or something else entirely, recessions can be difficult times for businesses - especially when it comes to marketing and advertising....
Marketing Automation Treads You Should Follow
In a rapidly changing technological landscape, it's more important than ever for businesses to stay ahead of the curve when it comes to marketing. That's where marketing automation comes in. Marketing automation is the process of using software to automate repetitive...
10 Key Benefits of Using a Direct Mail Marketing Company Vs Doing it all Yourself
It's very easy to get distracted by all the digital marketing options now available, all of them striving to get the attention of the consumer. Given the fact that people of today generally have at least a cellphone on them and usually a laptop or some other mobile...
Top 8 Benefits of Using Hand-Addressed Envelopes in Your Direct Mail Marketing
When you mail out hand-written direct mail, the open rate soars up to 99% and the responses you get from these mailings will increase to over 30%. Those are statistics worth remembering when you're trying hard to get your message into the hands of potential customers....
How To Create An Engaging Landing Page
Your landing page has one very important job. It has to capture attention and turn a visitor into a potential customer. Landing pages need to be instantly engaging, while communicating the solution you’re offering to the problem your visitor has. If it’s not capturing...
If Your Business is Standing Still, it is Actually Declining
Change is possibly the one thing you can count on in our world today, because society itself is in a constant state of change, and that is reflected in all the choices we make, the things we do, and the things we hold dear. Businesses have to keep up with the constant...
Back to the Office? Make it Fun. Make it Safe. Make it Last.
In the post-COVID era, it will be a very tricky proposition for managers to incentivize workers to return to the office, after many of them have grown accustomed to working from home. From the company standpoint, nothing is better than having everyone in the same...
Multi-Channel Marketing: Greater Than the Sum of its Parts
If you’re not familiar with multi-channel marketing, it consists of the practice of interacting with customers by using a combination of direct and indirect methods. Some of these methods include direct mail, newsletters, email, messaging apps, online and offline...
Growing Your Company: Why You Should Focus on the Who Instead of the How
The whole idea behind focusing on who rather than how is to have you get into the habit of delegating. As a business owner, this is especially important, because you simply don't have time to personally address every little situation that comes up. If you've done a...
Shine Where Your Competition doesn’t: Keep Your Google My Business Updated
It would be accurate to say that it's more important now than ever before to keep your Google My Business (GMB) profile updated with current information. In the wake of the pandemic, there has been a flood of business re-openings, and the pace of commerce is picking...
10 Reasons why Digital Marketing is Important During a Recession
Did you know that a recession occurs roughly every 8-10 years? Whether it’s the result of an economic slowdown, stock market crash, or something else entirely, recessions can be difficult times for businesses - especially when it comes to marketing and advertising....
Marketing Automation Treads You Should Follow
In a rapidly changing technological landscape, it's more important than ever for businesses to stay ahead of the curve when it comes to marketing. That's where marketing automation comes in. Marketing automation is the process of using software to automate repetitive...
10 Key Benefits of Using a Direct Mail Marketing Company Vs Doing it all Yourself
It's very easy to get distracted by all the digital marketing options now available, all of them striving to get the attention of the consumer. Given the fact that people of today generally have at least a cellphone on them and usually a laptop or some other mobile...
Top 8 Benefits of Using Hand-Addressed Envelopes in Your Direct Mail Marketing
When you mail out hand-written direct mail, the open rate soars up to 99% and the responses you get from these mailings will increase to over 30%. Those are statistics worth remembering when you're trying hard to get your message into the hands of potential customers....
How To Create An Engaging Landing Page
Your landing page has one very important job. It has to capture attention and turn a visitor into a potential customer. Landing pages need to be instantly engaging, while communicating the solution you’re offering to the problem your visitor has. If it’s not capturing...
If Your Business is Standing Still, it is Actually Declining
Change is possibly the one thing you can count on in our world today, because society itself is in a constant state of change, and that is reflected in all the choices we make, the things we do, and the things we hold dear. Businesses have to keep up with the constant...
Back to the Office? Make it Fun. Make it Safe. Make it Last.
In the post-COVID era, it will be a very tricky proposition for managers to incentivize workers to return to the office, after many of them have grown accustomed to working from home. From the company standpoint, nothing is better than having everyone in the same...
Multi-Channel Marketing: Greater Than the Sum of its Parts
If you’re not familiar with multi-channel marketing, it consists of the practice of interacting with customers by using a combination of direct and indirect methods. Some of these methods include direct mail, newsletters, email, messaging apps, online and offline...
Growing Your Company: Why You Should Focus on the Who Instead of the How
The whole idea behind focusing on who rather than how is to have you get into the habit of delegating. As a business owner, this is especially important, because you simply don't have time to personally address every little situation that comes up. If you've done a...
Shine Where Your Competition doesn’t: Keep Your Google My Business Updated
It would be accurate to say that it's more important now than ever before to keep your Google My Business (GMB) profile updated with current information. In the wake of the pandemic, there has been a flood of business re-openings, and the pace of commerce is picking...