Strategy Archives - Profit 911 Business Consulting

Category Archives for Strategy

I confess, I can’t help your business

That’s right. I can’t help you. I got this email last week from one of my private consulting clients that really pointed out why and I wanted to share it with you.

Costa Rica Jungle Beach

Good morning Justin;

I’m doing GREAT!! It’s 5am here in Costa Rica. I’ve been up for an hour and a half just waiting for the sun.

Our event here went spectacularly well, client super pleased, local help did excellent. Basically a fully paid vacation.
I’m writing to you listening to the surf off my giant balcony.  We are in Jaco a surfer beach town about 2 hours from the San Jose, the capital.
Once I’m done writing this I will run 2-3miles on the black volcano sand beach, do my yoga stretch then swim in the Ocean!! Bottom line, LIFE IS VERY GOOD!!
But, it didn’t get this way by accident. Mike, and I created this life and continue to do so on a daily basis.
We are both very excited to have you in our world and a part of our team. We expect great things from you. We realize WE need to put in effort and put people in place that can execute on your ideas.
Did you catch the most important sentence and lesson that email?
But, it didn’t get this way by accident. Mike, and I created this life and continue to do so on a daily basis.
That’s right. If you are waiting for everything to be perfect, taking care of other problems right now, running without a plan, or think you can wait and do it later… you are wrong! You are in the exact place you deserve to be based on your actions to this point. Things WILL NOT get better on their own. A new politician elected to office is NOT going to improve your life or business. YOU are the one that must take the action.
In the same token, I can’t help your business. That’s right. It is up to you. I can arm you with the tools, knowledge, vision, and shortcuts but ultimately you are responsible for your success or failure (regardless of how much you spend with me). You have to take the steps. If you succeed it is all because of YOU, if you fail it is all because of YOU. This is not about me, I confess that your results are due to your own action or inaction. I am a mere coach along the way.
Justin Miller
Profit 911 Consulting
P.S. If you are ready to take some action in your business and start getting the results you want, then let’s chat….


The Big Accounts

Big Payout Many Checks Rich Wealthy Money Pile

Right now, my staff and I are beginning setup on a very large job for Saturday. This account is billing close to five figures. It is a great opportunity during what is a slow season for us. I tell you this not to brag, but to encourage you to offer high end and expensive services and products.

Not only do they smooth out cashflow, but they can be highly profitable (usually not one by one but put together). Here is the lesson, you need to advertise and promote expensive packages or you will never book them. You need them listed right alongside everything else you offer. Not only does it make everything else look less expensive, but it is almost guaranteed you will never get the high paying customer if it is not listed. There is a such thing as being too cheap. The customer sees you as inferior and not in their league. They do not trust you and they will further negotiate you down. This doesn’t happen nearly as much on higher end products and services.

Do it today. Add a super-deluxe offering to your pricelist and try to sell it. You will likely be super surprised when someone books it without batting an eye.

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting

Starting out on your own…

Gold nuggets

I received this question from a subscriber and thought it may help you as well…

“I am struggling with emotion in a business situation. Basically, I am a DJ and photo booth owner, and I bought my own DJ equipment for gigs that I find or come my way and the company I work for (the owner) is taking this move as competition.  We have built something great over the past 5 years and I do not want to leave him, because he books me regular and pays me well.  I just want my own equipment for my own things……and all the money for it.  We are real close friends and he is freaking out his best DJ is leaving him. Not leaving……just adding to the brand and make some money for my family.” What to do?

I have a few thoughts. First from your employers standpoint. Shame on them for not planning and laying out a process for this. In our company, we have policies laid forth and signed on day 1 of a new hire that go over these policies. We have a no-compete agreement valid for a certain time period and certain distance after employment with us ceases. Your current boss just learned this lesson the hard way. After I learned the hard way and you started on your own, I would likely terminate your employment and move on.

Some thoughts for you. Your boss probably depends on you for a good portion of income and does see this as a direct threat to that. Right or wrong doesn’t matter, that is how it is perceived. You need to put on your boss hat for a minute and see how you would want your employee to approach this if the situation was reversed. Did this person train you from the ground up or were you hired on with skills already in place and just put to work? Have you discussed this possibility with him or did you just say this is the way it is?

The bottom line is it may be time for you to move on or you may have already decided to do so. My best advice is to talk it through, remain friends, and do not burn your bridges even if you no longer work with him. The sting will lessen as time goes on and likely you can refer business to each other long term.

There is no cut and dry right or wrong choice here and it will be a hard one. Good luck with whatever you decide to do.

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting

$1.3B in winnings? What next?

Power Ball lottery game cards with ticket and cash

It seems everyone has gone powerball crazy here in the United States and also forgotten about basic math. With the largest lotto jackpot ever in the world at $1.3 Billion USD, people are buying tickets like crazy.

The bottom line is it is a waste of money. Statistically you basically have ZERO chance of winning. If you buy one you are buying based on emotion and not logic.

Here’s some interesting articles:

Tax on the poor:

Is it rigged?:

Lottery can Ruin Your Life:

Now here is the interesting part… all buying decisions are first made on emotion and then (usually) justified with logic after the fact. You are buying hope…. false hope, but hope nonetheless. To an extent, hope is what I sell people too but with a heck of lot better odds of achieving a victory. Gambling is not going to be your win. Whether it be gambling in the lottery, gambling on an ad, gambling on a new venture, or any other business gamble. You have to separate logic from emotion. You have to realize hard work is what it takes, not dumb luck.

Get to work on your real plan for success this year.

Best wishes,
Justin Miller
Profit 911 Consulting

P.S. Yes I bought a powerball ticket as my wife insisted (see emotional purchase based on marriage not logic or even hope of winning).

Getting started is tough…

Possible Not Impossible

As some of you know, I have been crazy busy on the phone doing free one on one 30 minute mini strategy sessions. Call after call I hear excuses as to why someone can’t do what they want. Why they won’t invest in themselves. Why they CAN’T do all kinds of things.

It is very disheartening. I can see more potential in most people’s businesses than they can in their own. The bottom line is they just need to do something… anything to turn the corner. I think psychologically many people are scared of success. Many people even know logically the right steps to take but just won’t do them. Many of them I can absolutely help take their business to the next level but they need to take action first.

Don’t be like the majority. Make a plan. Do something. Take the first steps, they are often the hardest. If you don’t know how to do it, then find someone who has done it and ask them. There are tons of shortcuts to success but you still have to take action or pay someone to do it for you.

The new year is often full of BS goals that will never be achieved because they were poor goals to start with. Get someone to help you. Get it done.

Take action now….
Justin Miller
Chief Strategist
Profit 911 Consulting

Just got back from the TV studio…

paulaI just got back from doing a live TV segment on a local variety talk show on NBC. This is probably my 4th or 5th time on this particular show but I have appeared on numerous others in this and other markets as well. I started to think about you on my drive back and began to get curious if you would like me to do a training on how to get publicity and media appearances.

There is a certain game to getting booked on TV and once you have it down it is really quite easy. I am a firm believer that media press and publicity should be a big part of your marketing game plan. Every business owner has something that they could share on air.

There is also the whole strategy of what to do AFTER the segment airs. This is where the real magic happens.

So reply and let me know if you would attend that training if I host it.

Best wishes for a happy and prosperous new year!
Justin Miller
Chief Strategist
Profit 911 Consulting

It could be too late for your New Year Resolutions!

new year resolution

Yesterday I came across a facebook post that said something along the lines of “those who wait until January 1 to take action on their resolutions are likely to fail.”

Makes perfect sense. If you have resolved to do something, you don’t wait until the calendar tells you it is time. You do it right now. This is what successful people do.

Almost two weeks ago, I started a diet and exercise plan including BeachBody’s P90 workouts. Could I have waited until the 1st? Sure, but why? I had many family and friends tell me I picked a terrible time to start a diet because of the holidays. Actually, I could not have picked a better time. If I waited I would have moved even further the wrong way due to holiday eating habits.

If you really believe something is the right path, you need to take action right now on going down that path. There will always be an obstacle or an excuse. It is up to you to be different. To ignore what everyone else does. Do what you know is right and do it right now. Take control.

Words do little to make things happen. Results are all because of actions taken.

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting

P.S. If now is the right time to move your business forward, I still have a couple openings:
“We’re looking for 10 people who want to really change their business in 2016.
Before you make a mistake and waste any more money on advertising or things that don’t work, take some time to meet with us and see why we are the most recommended business coaches in the industry.
The first 10 people who send us a private message at with 3 days and times this week or early next week they can get on a call with me personally will receive a FREE $25 Amazon gift card as a gift for setting up a Business Success Session.
If you decide that we’re not a fit for you you’re out nothing and you have a gift card as a a gift from us.
If you decide we’re a fit…it might be the turning point in your business and life.”

When is it time to market your business?

selecting now on a blackboard

I received an email question today that I found quite interesting and thought I would share it and my response…

From Gary M, “at what point do you or a business owner turn to marketing to continue growing, reaching new markets, etc…?”

and my response…
Interesting question. I would suggest that marketing is a continual part of any business and arguably the most important. Without sales a business does not exist. Until a sale is made nothing happens.

There are plenty of warehouses of products that did not sell. There are plenty of broken dreams of small business owners, I have had my fair share of failures myself.

The small business owner is tasked with simultaneously working on all fronts of the business (or hiring people to do so on their behalf). In our global commerce world, inventory is less and less of a competitive advantage unless working solely as a local business. Product is able to be purchased in China and shipped DHL in 2 days if need be. The game is changing every day. The areas you need to excel in are different today that they were ten years ago.

In the same way having the best gear doesn’t make you any more money either unless there are sales and marketing in place to get it out making money. I see “gear junkies” in every industry I work in. I watch purchases being made on tradeshow floows with dreams of making a fortune when the buyer should have first found some customers and then bought the product.

It is very tempting and dangerous to say “but my business is different.” EVERYBODY thinks their business is different. I hear it every day. Everybody needs to be marketing and view it as one of the most, if not THE most, important part of the business. It is this very belief that has allowed me to build each of my businesses to what they are today. It is what has allowed me to live a life of freedom from a day job. It is what has allowed me the privilege of following my passion. It is at the heart of everything and if you are ignoring it, then you are missing the big picture.

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting

Did Black Friday Make You Money?

We survived the Thanksgiving and subsequent shopping holidays. So, one question for you…. how did you do? Did you find a way to cash in on Black Friday, Small Business Saturday, or Cyber Monday?

Our Black Friday was down from last year but still one of our best days of the year.

I heard back from Aaron Abramson who followed our Black Friday Blueprint Training (with his own twist) who had this to say:
“Hey Justin,  I just want to say thank you for your Black Friday sale system.  I’ve been using Infusionsoft for a year and a half, and have done some successful promotions in the past…

But I have NEVER done a sale with a PDF price list with printable order form…  Opening up my emails to see orders sitting there is like Christmas!

I did modify the sale though… We’ve been running it all week (not just on Friday), and Saturdaymorning extending it until next Wednesday (we do well with extending sales).

$9133 in credit card receipts so far this week!”

Aaron wrote that email before Black Friday had even arrived following the basic principles on how we run one time promotions.

So, email me at

Did you run a promotion? What did you do? How did you do? You don’t have to have numbers as high as Aaron. I want to hear from you.

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting

662 Calls and No Sales

call center

Last night we did a “call night” at our office in preparation and to boost response for our Black Friday sale. We had 6 people on the phones and placed 662 outbound calls to our master list of leads (we got about halfway through the list).

The results for all the calls… ZERO sales. Now you may be thinking what a waste of time and money but the goal of the calls was not to get bookings. The goal was to get people registered for our sale and opted into email from us. About 1 in 10 people took us up on that. So ~60 people. Consider hourly wages probably cost us $500-600 just for last night. That may seem insignificant to you, but it actually a very significant number.

From past experience, I know that on average each person account for about $210 in revenue during the sale. So 60 qualified prospects should yield around $12,000 in sales. Now the wages seem cheap in comparison.

Yes, calling is one of the most expensive and labor intensive way to make a sale. That being said, it is still profitable and should be in your arsenal of marketing tools. Don’t get lazy. Your business depends on you.

Best wishes,
Justin Miller
Chief Strategist
Profit 911 Consulting

P.S. For those of you in the photo booth business that are attending my 6 Figure Sales and Marketing Academy in April, I am working on bringing in a guest who runs call centers for a living to discuss this topic in detail. You can see more about the event at

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