I get asked all the time why I email so much. Since we have a lot of new people signing up for my training this week I thought this would be a good time to address the question of “Why do you email so much stuff to me?” the bottom line is because it builds my business and you can use it to build yours as well. Those that are highly interested have no problem with a weekday email.
There are 3 main reasons.
1. To build a relationship: The email tips help to build a relationship with you. You get to know more about what I teach and about me personally. This is fundamental to building lifelong customers.
2. To maintain consistency: In a world filled with spam, it is important to set the expectation of how often you will be emailed and to stick to that. Fluctuations often annoy people and lead to spam complaints. When someone hits that complaints button the damage they cause is massive. The hurt email deliverability for everyone else they wants to get the info. They delay other messages. That button should be reserved for those that do not respect unsubscribe wishes.
3. To reinforce core messages: Let’s face it, you are bombarded every day on facebook and elsewhere with incorrect information and bad advice. To give you info that is really working and get you to believe it works takes repetition. Those that are most successful need a constant reinforcement that they are doing the right thing when everyone else thinks they are wrong. The bottom line is how much is in the bank account at the end of day. The 1%ers do things differently. You need to study it and this is one way for you to get those messages.
That’s it for today. Short and sweet tips. Figure out how to best use email marketing in your business. You don’t need to email every weekday like we do, but you need to find what works best for you.
Profit 911 Consulting
Keep the conversation going at www.facebook.com/profit911
P.S. If you do not currently do much for email marketing and want to see a great service that we recommend and many of our client use to automate this process, check out: http://bit.ly/1GfTJYk