I wanted to share an often ignored or unstated requirement to making big sales… the customer has to trust you. Now I know it sounds obvious, but you really need to take a look at all your contact points with a prospect and make sure they all contribute to building trust.
You have probably heard that people buy from people that they “know, like, and trust.”
One of the marketing formulas that has been a key to our success is the ACE formula.
A = authority
C = celebrity
E = expertise
When you have those 3 things, selling becomes easy. There are of course shortcuts to building these three areas and also red flags that can destroy them.
I am considering doing a free webinar on this topic. Shoot me an email or a facebook message at www.facebook.com/profit911 if you may be interested . If nobody responds, then of course I won’t waste my time.
Profit 911 Consulting