Client Print Newsletter Templates and Printing by Profit 911
If I had to choose only one new marketing piece to put into play in an existing business, it would be a monthly printed client newsletter.
One of the most important foundational pieces of outbound communication to boost client retention and referrals is a client newsletter. Not an email newsletter but a physical print newsletter that arrives in their mailbox every month without fail. This is vital to just about every business (even if they can never use your service again because they can still refer others).
The goals of mailing a newsletter are:
• Increased Brand Awareness
• Build Trust and Credibility
• Boosts Referrals
• Increases Retention
• Provides Ongoing Contact (useful in long sales cycles)
The best part of newsletters is they are relatively inexpensive. In my previous company, the math worked out that if a newsletter recipient referred someone to us once every 40 years it was profitable to continue mailing them.
We recommend using a 4-page self-mailer format. We have multiple paper types we offer and the newsletter would be folded and tabbed before mailing, adhering to USPS regulations. By the way if you would like to be added to our list, just shoot us an email to firstname.lastname@example.org and let us know. We currently mail to the USA only but are happy to add you at no cost.