I recently posted this on my facebook page and caused quite a stir, so I thought I would share here along with some further insights from the comments…
“When your mentor/consultant/guru has only ever made money selling to businesses in your industry (instead of actually running one and selling to customers), you may be taking the wrong marketing advice. No matter how well-known and respected someone is in a particular industry, you need to know where their knowledge came from and if it is proven or just sounds good.”
“People tend to listen to what they WANT to hear. It is basic human psychology and validates their beliefs. ”
Are you guilty of only listening to what you want to hear? Are you guilty of listening to false prophets? Step back, evaluate, and seek the right advice. It is always cheaper in the long run.