“There’s a myth that time is money. In fact, time is more precious than money. It’s a nonrenewable resource. Once you’ve spent it, and if you’ve spent it badly, it’s gone forever.” ~ Neil A. Fiore
Think about it. I came to this realization a long time ago that money can be replenished and time cannot. You can apply this knowledge to your life in many different ways. How you spend your personal time, the value of family time, how you price your services, or my favorite as a driver to take massive action right now to build and grow your business.
I recently had a student fail to enroll in one of my offerings because they (from my point of view) felt content and had settled. Their business is doing over six figures and that must have been their goal. You may notice a lot of my marketing is geared at making “six figures” and this will mean different things to different people. For some it is $100,000 in revenue. For others, it is $100,000 in take home pay. And for others, it is a starting point to multiple six figures and building to a million dollar business.
I have a firm belief that when we become content and settle is when we start moving backwards. In business, if you are not moving ahead, you are killing your business. There is no standing still. You either continue to build and improve or you will eventually lose sales and die. It sounds harsh, but it is the absolute truth.
Every day there is more technology, more competition, more innovation, and somebody that is willing to outwork you. You have no choice but to continue to move forward and protect what is yours by building the future. Never be content. Always strive for more and realize that now is that time to make it happen. It sounds cliche but tomorrow never comes.
If you are waiting for the stars to align and things to be perfect, it will never happen. You will sit on the sidelines of life. Running in the hampster wheel, working hard, and not getting ahead. You will blame the government, the laws, the competition… anyone except the person who can do something about it… the face in the mirror.
Oftentimes we even know the best action to take. It is the one that is the most uncomfortable. It is that hard decision we have been avoiding. It is that investment that is going to hurt a bit right now but yield massive dividends in the future. It is our least favorite task of the day. If we are not doing it, somebody else will and will reap the rewards.
I urge you to make the most out of the rest of the day and the rest of the week. Reach out, get the help you need. Get moving the right direction at the fastest speed comfortable. Don’t be scared of what could be. Make what ‘could be’ a reality for you. Nobody will do it for you. Don’t even think about it, just do it.
Profit 911 Consulting