Today’s post is coming a bit late as I have been traveling all day and just got checked into my hotel in Denver for the rest of the week. I am here attending a marketing conference and had something really interesting happen on my way here…
I was forced to ponder the question of what would it cost me to miss out on the event? Delta posed the question by overselling my flight. As you know they take volunteers to be bumped and moved to other flights. The offer was at $500 to put me arriving 4 hours later (about 10pm) and having to travel and connect through Salt Lake City. So, is the possibility of not making it in tonight worth $500. The answer was NO.
The plane ticket to get here was of course worth less than that but the cost of not getting here was much higher. This is where I continue to learn skills and meet people that bring me way more than $500 in the long run. I would pose the all educational conferences do.
i didn’t always think this way. I remember when I was about 15 and had booked a ticket for a DJ convention. I ended up with an offer to work an event instead and thought it would be a much better idea to make $1,000 instead of spending money going to one. Boy was I ever wrong. That probably set me back knowledge wise by 2-3 years. Short-sidedness on my part for sure.
This is why I have a very difficult time when people say they cannot afford to attend conferences and events. The bottom line is that if they are good ones you can’t afford NOT to be there.
Some food for thought this evening. More lessons from my trip coming tomorrow…
Profit 911 Consulting